Build Family First Experiences
Guided by the past, looking toward the future of family travel.
The World's Most Valuable Travel Market
International Kids Friendly Travel provides independent data and insights, to help travel providers strengthen their position in the kid and family friendly travel.
- • Independent IKFT® recognitions and private advisory services focused on children's needs and accessibility.
- • Practical, measurable improvements, designed to be feasible to implement.
- • Unlock insights within the World's Most Valuable Travel Market.
WHY IKFT®?
Revenue & Loyalty | Guest Experience | Low-Cost, High-Impact! With the global family travel market rapidly expanding towards an estimated $1 Trillion USD (2025), it is crucial for the travel industry to be prepared.
The Modern "Family" is More Than One Market.
From multigenerational vacation with Grandparents, to the specific needs of Infants, Children and Teenagers, to the critical importance of accessibility for children with disabilities the "ONE SIZE FITS ALL" approach may no longer be effective or sustainable.
Multi Generational
Multigenerational travel is one of the fastest-growing segments. From grandparents to grandchildren, IKFT helps hotels signal that they genuinely accommodate every generation in the family group.
All Ages (0–16)
Babies, toddlers, children, and teenagers all have different needs. IKFT Kidmetrix™ evaluates how well a hotel supports families across all childhood ages from arrival to bedtime.
Accessibility Focus
Around 15% of the global population experiences some form of disability. IKFT assesses accessibility and sensory considerations to help hotels reach every family that wants to travel.
Clarity in a Complex Market.
Our IKFT Kidmetrix™ framework translates family needs into a clear structure for comparison. IKFT Recognized uses publicly available information at the time of review to assign one of four recognition tiers: Bronze, Silver, Gold, or Platinum.
Beyond Generic Checkbox
When parents, guardians or grandparents search for a holiday on standard search engines or booking sites, ticking a 'family friendly' box is often only a starting point, not proof. A generic checkbox can't confirm the practical, real-world details that make a stay truly work for kids. IKFT looks beyond that simple click.
Beyond Social Content
Social media, travel creators, and online reviews are fantastic sources of inspiration. However, personal content is naturally subjective, and what works beautifully for one family may not suit another. IKFT does not replace those stories. It complements them by providing a consistent, comparable baseline by hotel class, time stamped results.
HOW IT WORKS?
IKFT Recognized™ (FREE)
Independent review of publicly available information using IKFT Kidmetrix™. Every hotel is assessed using the same methodology. Four tiers: Bronze, Silver, Gold, Platinum. The 2026 Inaugural Edition launches in May and June, with additional markets and hotels added throughout the year. From 2027, badges are published at the annual May Edition. No hotel pays for a badge.
IKFT® Advisory Services (PAID)
Private consultancy for hotels that want to improve their family readiness. Includes: family readiness assessment, operational roadmap, and staff guidance. Advisory findings are confidential and do not influence badge outcomes. Payment guarantees execution of the service only.
Hotels / Resorts Travel Mode Tags
Badge = performance tier (Bronze/Silver/Gold within star class). Tag = stay style (Nature & Retreat, Splash & Play, City & Discovery). Tags are informational descriptors, not safety ratings or award tiers.
Beyond Your General Quality Control
A Specialized Lens for Your Most Important Guests! Most hotels already run strong quality programs. IKFT complements them with a child focused lens using the IKFT Kidmetrix™ framework.
They check in as two guests. They arrive as an expedition.
On your booking system, it says two adults and one infant. In reality, they arrive with a stroller, a travel cot, a car seat, a bag of bottles, and the hope that someone at your hotel will understand.
An Independent Outside View
Most hotels see two guests. IKFT sees the full picture. Our structured IKFT Kidmetrix™ framework reveals what families actually experience — not just what the checklist says.
See What You're Missing
The visible surface of a hotel stay is only part of the picture. IKFT reveals the hidden details that determine whether a family has a great stay or a stressful one.
A Message from the Director:
"I still remember the vacations of my childhood; the places, the flavors of many foods, and the warm smiles that made those moments unforgettable. Hotels are not just structures; they are the settings of memory. My mission is to help you design small, practical changes that let families enjoy, discover, and return."
We work with 3★, 4★ and 5★ hotels to identify quick wins and embed long term accessibility and kids first design. Our work is both emotional and measurable, it enhances guest satisfaction, strengthens reputation, and supports revenue growth.
Did you do the utmost for your little guests & the un-little ones who travel with them? Prove it!
Show your family suitability with IKFT Recognized, the independent mark of a kid-friendly welcome.
IKFT provides independent recognition and separate advisory services under written agreement. Public recognition is IKFT Recognized only. Hybrid and onsite reviews are private advisory services and do not create a separate public badge level.